It takes Cookie some time to get into his cookie-based advice, but it’s amazing how well “Eat the cookie” works as an life-affirming statement. It’s not the first time Cookie has taken to life coaching. In the past few years on Sesame Street, Cookie has discussed his precarious relationship to the delicious baked goods and teaches kids how to develop habits of self control. Have a cookie-related problem? You might want to take a look at our mindful eating practice.